Friday, 1 April 2016

Did your blog cross-browser compatible?

People usually design a website or a blog for one specific browser, and that is the browser they use to navigate. Should they load the site on a different browser, however, it is probable that some unpleasant surprises will appear.

Most of the new websites are based on Cascading Style Sheets (CSS), a technique that allows developers to have more control over the look and feel of the pages, making sure that the elements are consistent throughout the site.

Unfortunately not all browsers interpret CSS commands on the same way, creating discrepancies such as misaligned sidebars, overlapping text and the like. The only way to solve the problem is to test your website on the many different browsers that people might use to access it.

Now, installing on your computer a version of every single browser out there would be time consuming, to say the least. What if you could find a service that takes screenshots of your site in different browsers and report them back to you?

browsershots

That is exactly what Browsershots.org does. All you need to do is to type the URL of your site, select the browsers you want to test and wait some minutes to see the screenshots. The service includes all the versions of IE, Firefox, Safari and Opera and you can even select different screen resolutions.

Do you like WWW or no-WWW?

Whenever you create a website or a blog it usually can be accessed either through “http://www.domain.com” or “http://domain.com”. While this feature might appear useful at a first sight (since people can type whatever version they prefer) over the long run it will harm your search engine ranking.

The problem arises because Google and other search engines view the two versions as two distinct sites, even if they have the exact same content (technically, in fact, the “www” denotes a subdomain that could point to different content).

Search engine ranking is based, among other things, on the number of incoming links to your site. If you keep the two versions available some people will link to “http://www.domain.com” while other people will link to the “http://domain.com”, basically splitting your backlink count.
www 301 redirectHaving two different versions might damage you in popular lists and social bookmarking sites as well. The picture on the right was extracted from Populicious, a site that lists the most popular sites on Delicious. If you take a look you will notice that Digg is listed both at the 7th and 10th position. This happens because the list treats “http://www.digg.com” and “http://digg.com” as two different sites. Shoud only one version be available the combined number would place Digg on the first position of the list.

How do you solve the problem for your blog? The easiest way is to set up a “301 Permanent Redirect” from the “no-www” version to the one with “www”, or vice-versa. Once the redirect is in place every time a visitor types http://domain.com he will automatically be redirected to the “www” version.

By the way, if you are wondering whether you should go with or without “www”, it does not matter. The important thing is that you pick one and stick with it.

3 Step How to choose a blog name

There are three simple rules to follow when choosing a blog name:

1) It must describe your blog: 

it is probable that lots of people will see a link to your blog before having the chance to actually read it (in search engines, for instance). Guess what, if just by looking at the name they can figure what the blog is about they will be more likely to visit it.

2) It must be easy to remember: 

suppose your blog talks about cycling, fitness and health advice in general. Naming it “The Cycling, Fitness and General Health Advice Blog” would offer quite an exhaustive description of the blog, but would it also be easy to remember? Stick with simple names.

3) It must be equal to the domain name: 

this rule is often ignored by people, probably because finding a suitable domain that has not been registered yet is a difficult task. Still if your domain name does not match the blog name you will probably lose some readers along the way. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.